About 15+

The 15+ Make Time to Listen...Take Time to Talk campaign's goal is to provide practical guidance to parents and caregivers about how to create time to listen and take time to talk with their children. The campaign provides practical guidance for parents and caregivers on how to strengthen their relationship with their children by spending at least 15 minutes of daily undivided time with them and focusing on them.

The campaign is based on the premise that parents who talk with their children about what is happening in their lives are better able to guide their children toward more positive, skill-enhancing activities and friendships. A high level of parental involvement throughout adolescence has been associated with lower levels of child delinquency and better psychological well being.

It is critical that parents do all that they can to sustain good relationships with their children. Research has shown that children whose parents are highly involved with them attain higher levels of education and economic self sufficiency than do other children. This campaign encourages strong adult/child relationships in order to increase youth resilience and decrease youth violence.